With a view to fostering rapid and sustainable tourism growth, Vietnam is professionalising its promotion strategy, focusing on digital technology and market diversification.

Over 50 Vietnamese and Japanese travel firms and tourism authorities gathered at a tourism promotion seminar in Hanoi on July 2.

HCM City’s Department of Tourism officially launched its 2025 summer tourism stimulus programme on July 1, unveiling a series of cultural and culinary experiences aimed at reinforcing the city’s image as a vibrant, welcoming and diverse destination.

Localities like Ha Nam, Nam Dinh, and Ninh Binh, when reorganised, could form a new growth pole, leveraging their combined potential in ecological, historical, and spiritual tourism.

A quick search for “Vietnam is calling” on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam.

During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.

Across Vietnam, many localities are accelerating the use of digital tools in tourism promotion. Historical and cultural sites in Hanoi have been digitised and integrated into digital platforms.

With ambitions to host 25–30 million international tourists and contribute 36 billion USD to GDP by 2030, Vietnam’s tourism industry is on the cusp of significant growth.

With direct air service from Dubai launching in June, Da Nang aims to attract luxury travelers from the Middle East through Halal-friendly services and infrastructure.

Hanoi’s tourism sector continues to show strong momentum this year, recording an estimated 12.77 million visitor arrivals in the first five months, a 10.9% increase year-on-year.

The Mekong Delta’s true richness lies in its people, crafts, and river-rooted stories.

By connecting its inland waterways to coastal routes, Vietnam can lead the region with seamless, immersive travel experiences.

By merging fragmented provinces and unifying strategy, Vietnam can create a thriving cruise ecosystem.

Vietnam faces a serious shortage of capable managers and skilled workers who meet international standards and possess strong foreign language fluency.

France is a priority tourism market for Vietnam with nearly 279,000 French travellers coming to Vietnam in 2024, representing a 97% recovery from pre-COVID-19 levels.

Farm tourism, a unique blend of rural retreats and hands-on countryside experiences, is gaining traction across Vietnam and beyond.

Vietnam recorded more than 7.67 million international tourist arrivals between January and April, marking a 23.8% increase compared to the same period last year, the Vietnam National Authority of Tourism said on May 6.

Nationwide, average occupancy rates at tourist accommodation facilities reached around 70%, with figures surpassing 80% during the first days of the break.

A Hmong leader’s vision turned Sin Suoi Ho into one of Vietnam’s most successful rural tourism models.