A series of positive developments since the start of the year has sparked optimism for the tourism sector, with industry insiders anticipating a booming season ahead.

The Ministry of Culture, Sports, and Tourism has rolled out a tourism stimulus programme offering discounts and enhanced experiences for travellers.

Recent reports from both domestic and international tourism research firms highlighted Vietnam as a top searched destination with numerous attractive locations for international travellers.

Notably, the Chinese market showed massive growth at 77.8 per cent, while some other markets saw steady increases, such as South Korea by 4.9 per cent, Taiwan by 10.1 per cent, the United States by 15.7 per cent and Japan by 37.3 per cent.

Strengthening tourism cooperation helps to not only promote the two countries’ images but also create favourble conditions for tourism businesses to develop, and bolster cultural and people-to-people exchanges.

The carefully curated video captures awe-inspiring images, from majestic waterfalls and winding rivers to endless rice paddies and towering mountains, creating a visual story of Vietnam's diverse landscapes.

Vietnam made a strong impression at ITB Berlin 2025, the world’s leading travel trade show, promoting its diverse tourism offerings and rich cultural heritage.

The development of distinctive tourism products through the effective utilisation of natural resources and local culture has added charm to travel destinations.

The Ministry of Culture, Sports and Tourism has rolled out the tourism stimulus programme 2025 with the them "Vietnam – Travel to Love", igniting fresh energy for Vietnam’s green economic sector.

The country, located on a bustling maritime trade route, connecting to many major cruise tourism markets such as China, Japan, the Republic of Korea, and Singapore, is showing many positive signs for a boom in this high-end tourism segment.

The HCM City Department of Tourism said the city’s tourism industry has continued to record impressive growth in February in both the number of visitors and tourism revenue.

Smart technology, particularly artificial intelligence (AI), has become a critical driver of innovation in the tourism sector, according to experts.

The project aims to promote the recovery of Vietnam's tourism after the COVID-19 pandemic, and help address the challenges facing the industry to achieve sustainable tourism development.

Localities in the Mekong Delta region have been striving to develop distinctive tourism products to turn the region into a prominent tourist area in Vietnam as designated in the national tourism master plan for the 2021-2030 period.

One of the most notable initiatives is, rather than avoiding or combating adverse weather, this project proposes a range of novel tourism experiences that embrace the seasons, offering tourists a unique perspective on the region.

With a 3,260 km coastline, over 4,000 islands and bays, and deep-water ports, Vietnam is rapidly positioning itself as a premier stop for international cruise lines.

Vietnam now ranks third in Southeast Asia for international arrivals, surpassing Singapore’s 16.5 million visitors, and trailing only Thailand (35 million) and Malaysia (24.5 million).

While tourism is highly affected by plastic waste pollution, it is also a significant contributor to the issue.

International tourism in Vietnam is off to a strong start in 2025, with the country recording its highest-ever number of January arrivals.

Two international billionaires have announced plans to transform Binh Dinh into a world-class hub for luxury tourism, blending yacht culture and elite experiences.