Sports tourism is becoming a golden opportunity for Vietnam to seize in the context of more and more sports lovers choosing to participate in sports events and experience the natural beauty across all regions of the S-shaped country.

Vietnam's inbound tourism is experiencing a remarkable resurgence, exceeding pre-pandemic levels as of the late April, signaling a promising season for the sector.

Many scholars and experts, concerned about the poor condition of floating markets in the Mekong Delta, have called for the restoration of their special cultural value.

Vietnam has been named among the top 10 favourite destinations for Chinese tourists during the May Day holiday, according to Chinese travel data platform Qunar.

The average hotel room occupancy rate was estimated at 60 percent during the five-day holiday for this year's Reunification Day (April 30) and Labor Day (May 1) from April 27- May 1, reaching over 70 percent on peak days.

Vietnam’s tourism sector served over 6.2 million foreign visitors and 40.5 million domestic tourists in the first four months of this year, earning 271.4 trillion VND (nearly 10.7 billion USD) in revenue.

Localities are encouraged to carry out the "Vietnamese People traveling in Vietnam - Vietnam I Love” programme with an aim to boost the growth of tourism in the upcoming time.

Silk Sense Hoi An has been pioneering a green hotel model. Under a well-designed roadmap, the resort has reduced plastic waste and has moved towards elimination of all waste.

Vietnam’s travel firms are calling on filmmakers, especially American ones, to shoot films in Vietnam with specific support policies.

The Nhan Dan (People) Newspaper in collaboration with IB Group Vietnam debuted a music video titled “Going Home”, a special musical production aimed at popularising Vietnamese tourism.

Vietnam’s human resources for tourism are still insufficient both in number and quality, posing a great challenge for the industry in the context of tough competition and deeper international integration.

After the Covid-19 pandemic, the tourism industry has to face many challenges, including a shortage of human resources, especially skilled workers. With the rapid recovery and growth, issues regarding the quality of human resources are always urgent.

International tourists are willing to spend big on destination experiences when visiting the nation, according to a study conducted by Pan-Asian travel and leisure booking platform Klook.

MICE (Meetings, Incentives, Conferences and Exhibitions) tourism has experienced changes in both quality and quantity, leaving good impressions on foreign tourists and partners.

Alongside a promising growth in tourist numbers, Vietnam's destinations are also highly acclaimed by international media, helping them reach a wide range of global travelers.

The tourism sector is striving to maintain the growth momentum recorded in the first quarter to so as to fulfil the target of serving 18 million foreign visitors this year, given a full recovery in most of Vietnam’s markets.

This situation has led many tourism businesses, especially accommodation facilities, to rely on untrained labourer to serve tourists, he said.

Tourism businesses are promoting products and services to connect with various modes of transportation, from cars and trains to airplanes.

Vietnam is leveraging its diplomatic activities to enhance its tourism image, which has garnered positive evaluations from experts in recent times.

As Vietnam positions itself as "the leading tourist attraction in Southeast Asia," a more open visa policy is expected to help achieve this goal.