With major music events like Soobin Live Concert, Nhung Thanh Pho Mo Mang (Dreamy Cities), FORESTIVAL 2025, or festivals like Hozo and Ravolution, transport demand has surged.

Instead of riding motorbikes, driving cars, or relying on buses, many youth now opt for pre-booked ride-hailing by the hour or as a service package, offering flexibility, safety, and punctuality.

These services are available on major platforms like Grab, Be, Xanh SM (with hourly or fixed-time rentals) and through private driver groups on Facebook, which offer more flexible pick-up and drop-off options.

Ta Quang Tu from Cau Giay, Hanoi, who provided transport for the Anh Trai Vuot Ngan Chong Gai concert (a Vietnamized version of the Chinese Call Me By Fire) on June 14-15 at Vinhomes Ocean Park 3, Van Giang district, Hung Yen province, said he offers two packages: shared 5-7 seater rides from a central point, priced at VND160,000–200,000 per person round-trip; or a private car package with door-to-door service, costing VND750,000–900,000 per vehicle. For groups of 3-4, it’s slightly over VND200,000 per person.”

Drivers pick up passengers 1-2 hours before the concert, wait nearby, and drive them back right after it ends. Using this “3-in-1 combo”, users don’t worry about finding late-night transport when demand spikes, prices surge, or rides are unavailable.

“For concerts held in suburban areas like Ocean Park or Vinhomes Smart City, without pre-booking, you could be stuck for 1-2 hours after the event. Ride-hailing is tough, especially since music events often end at 1 or 2 am. With pre-booked rides, drivers wait and pick you up at the door whenever you’re ready,” Tu explained.

After just 15 days of service launch, he has taken about 300 bookings.

“Ninety percent of customers are female, traveling in groups of two or more. We’re optimizing routes by grouping passengers from the same area to save time and costs,” Tu added.

On June 14-15, his team provided about 100 trips using vehicles like Toyota Vios, Innova, Mazda CX-5, KIA Cerato, MG ZS, Mitsubishi Xpander, and Hyundai Accent.

No parking hassles, traffic jams, or makeup smudges

Beyond round-trip convenience, concert ride-hailing saves time, effort, and costs compared to self-driving. 

Hoang Long, 22, from Hanoi, who rode a motorbike to the Pepsi Ravolution Music Festival at Vinhomes Ocean Park 2 in late 2023, said he had a bad experience after the event two years ago.

“Traffic was jammed for an hour, and finding my bike in the parking lot took another half-hour. Parking cost VND30,000, but my bike got scratched, and I didn’t know how. I was exhausted driving back, which killed the vibe,” he said.

Asked why he didn’t take a bus, he said buses were cheaper, but they were inconvenient with no late-night routes, requiring walks or transfers. Post-concert crowds make catching a ride challenging.

Long said that he will book ride-hailing service the next time when he attends other concerts. 

“Several hundreds of thousands of dong is not too costly, and the service can bring convenience. Big concerts are worth thorough preparations,” he said.

Tran Gia Linh, 27, in Hanoi chose group ride-hailing early.

“My group of four went to Soobin’s Live Concert in late May. We booked a GrabCar for four hours; the driver picked us up at home and waited to take us back. It cost about VND120,000 per person—no weather worries, no smudged makeup or wrinkled outfits from riding a motorbike.”

“Concerts are for dressing up and looking great with careful makeup. Motorbikes mean sun, dust, and fatigue. Buses are crowded and hot, and you still need to navigate afterward. A pre-booked ride is hassle-free, keeps you poised, and lets you enjoy the event fully,” Gia Linh added.

Safety is another reason. Most concerts end late at midnight and it might be unsafe for girls to go alone or in small groups.

Ha Thuong