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Vietnam mandates three-year data storage for e-commerce livestreams
Vietnamnet global

Vietnam mandates three-year data storage for e-commerce livestreams

Livestreams must be stored for three years; sellers and KOLs bear legal responsibilities.

Authorities investigate DJ Ngan 98's diet pills as shop goes offline
Vietnamnet global

Authorities investigate DJ Ngan 98's diet pills as shop goes offline

Vietnam’s Ministry of Health is currently investigating the advertising content and safety of weight loss supplements endorsed and distributed by DJ Ngan 98 (Vo Thi Ngoc Ngan), following public concerns and regulatory scrutiny.

False celebrity endorsements prompt Vietnam to seek stiffer advertising fines
Vietnamnet global

False celebrity endorsements prompt Vietnam to seek stiffer advertising fines

The Ministry of Culture, Sports and Tourism has requested relevant agencies to study and propose stricter administrative penalties for violations in advertising activities, particularly focusing on celebrity endorsements.

Health Ministry probes misleading Hikid milk advertisement in Vietnam
Vietnamnet global

Health Ministry probes misleading Hikid milk advertisement in Vietnam

Vietnam’s Ministry of Health has requested that authorities in Hanoi investigate the advertising practices of Hikid milk, following public concerns over a promotional claim equating “100g of Hikid to 20 liters of fresh milk.”