A single 2-hour TikTok livestream by KOLs can bring hundreds of millions of dong in income, which is believed to be the major reason behind the false advertising.

Banning KOLs (key opinion leader) and artists from appearing before the public and on online platforms if they engage in false advertising has been proposed as a solution to curb the practice.

Cultural authorities say lack of legal understanding among influencers has led to painful consequences, urging better education and future regulation.

The Drug Administration of Vietnam has forwarded a complaint involving social media influencer Chu Thanh Huyen to the Hanoi Market Surveillance Department for legal review and action.

Vietnam’s government moves to curb deceptive advertising in influencer culture.

Several influencers with large followings detained for spreading falsehoods or illegal activity.

A fake milk ring shocks consumers as stars like Quang Minh and Van Hugo face backlash for misleading ads.

Dak Lak authorities penalize ASIA LIFE for food safety violations tied to Kera gummies.

Duong Duong Duong, whose real name is Mai Van Duong (39), is a well-known Vietnamese TikToker specializing in feng shui content.

The veteran host denounces fraudulent use of his image in online posts promoting an unverified eye medicine.

Miss Grand International 2021 has been quietly erased from Dior’s March campaign as public backlash over a product endorsement scandal grows.

The Miss Grand International 2021 winner’s social media accounts disappeared just days after police linked her to an ongoing product endorsement investigation.

Thai fans are debating whether Miss Grand International 2021 winner Thuy Tien will lose her title after being fined for non-disclosure in a product endorsement.

Authorities plan to hold influencers accountable under proposed advertising law revisions, responding to rising concerns over deceptive online endorsements.

YouTube star Quang Linh, once beloved for his humanitarian work in Africa, now faces charges of fraud and producing counterfeit food.

Pham Quang Linh and Nguyen Thi Thai Hang, known for their online fame, are now facing serious legal consequences over a misleading health product.

Authorities question event organizers after controversial figures attended public marketing show.

The popular streamer’s controversial livestream attracted a record number of viewers, generating a lucrative income despite facing backlash.

Ho Chi Minh City Food Safety Department orders recall of Kera vegetable gummies for incorrect labeling and false nutritional information.