Launched during a period of rapid growth in Vietnam’s property sector, Haus made its debut with the Haus Da Lat project. From the beginning, the company set its sights beyond conventional development, envisioning each site as a canvas for artistry - a place where legendary minds and skilled hands come together to create enduring legacies for future generations.

Andy Khoo, Chief Executive Officer of Singapore-based investment firm Terne Holdings and brand director of Haus, shared his vision for the brand: “Haus is deeply committed to this market. Every product we unveil is not merely functional; it is a statement of intent, a demonstration that Vietnam is capable of delivering landmark developments that command global recognition and deserve a place on the world map.”

A revolution in living experience

Haus emerged at a pivotal moment during Vietnam’s real estate boom. As CEO of a Singaporean investment firm and brand director of Haus, what gave you the confidence that the brand would succeed in this market?

When we entered Vietnam’s real estate landscape, we fully recognized the weight of responsibility that comes with being entrusted with our clients’ hard-earned savings. For many Vietnamese families, a home is not just a financial asset; it represents a lifelong aspiration. Our mission is to honor that trust by delivering genuine value and creating living environments truly worthy of the people who inhabit them.

Each Haus development follows a well-defined strategy centered on human values. Our goal is to create lasting value not only for future residents but also for surrounding communities. In every project, we bring together a network of exceptional strategic partners, including world-renowned architects, visionary designers, and globally respected operators whose experience and creativity elevate every aspect of the living experience.

Defining a new standard for residents

What are the distinct differences that residents can expect at Haus?

Haus is committed to redefining living standards. True care, we believe, begins with attention to the smallest details - issues that may seem minor yet have long compromised the quality of life in many existing developments.

These issues include air pollution, inadequate filtration systems, non-potable tap water, unpleasant odors from waste or drainage, fire hazards, water leakage, structural cracks, and disruptive noise from adjacent units.

By leveraging advanced technologies, we are transforming the residential experience. Every Haus development is equipped with comprehensive air purification systems, fire-resistant materials for walls and doors, enhanced waterproofing and structural integrity, and an environment free from waste odors, drainage smells, and intrusive noise.

Our living spaces are designed to exist harmoniously with nature, guided by a human-centered philosophy. Each home is thoughtfully crafted with global expertise and heartfelt dedication.

At Haus, every project is not merely a place to live but a statement of what Vietnam can achieve - internationally recognized landmarks that set a new standard of excellence.

Bringing Vietnam onto the global real estate map

Surely, though, that alone cannot be enough to place Vietnamese real estate on the global stage?

Haus brings together leading global experts to deliver properties in Vietnam that stand shoulder to shoulder with top-tier international developments, both in architectural innovation and construction quality. Yet, we are equally committed to preserving the cultural identity and heritage unique to each location.

Many Vietnamese have long aspired to experience architecture created by masters such as Kengo Kuma, often referred to as the “grand master of harmonious design.” Others dream of living in spaces curated by global icons like 1508 London, known for crafting interiors for the world’s most discerning clientele. Or of experiencing wellness services delivered by Chiva-Som, a global leader in holistic health and rejuvenation.

At Haus, we bring the world’s finest standards to Vietnam - infused with care, precision, and a deep dedication to creating a new benchmark in modern living for the Vietnamese people.

Iconic projects, crafted by legends

To achieve such ambitions, one must work alongside individuals of exceptional stature. Is this also true for your partners?

Absolutely. Haus Da Lat is a convergence of global talent, united by a shared vision. While many high-profile developments feature one or two renowned names, we are proud to have partnered with seven world-leading firms on a single project. These partners believed in the vision we set for Vietnam and chose to be part of delivering world-class options for the Vietnamese market.

Kengo Kuma and his team at Kengo Kuma & Associates (KKAA) are regarded as global icons in design, often celebrated as “masters of harmonious architecture.” Their signature Japanese approach uses architecture as a bridge between people and nature.

In 2021, Kengo Kuma was named one of Time magazine’s 100 most influential people. He is acclaimed for creating profound synergy between built environments and the natural world - not overpowering nature, but drawing inspiration from it and designing in dialogue with it.

We chose Kengo Kuma for Haus Da Lat because of his genuine affection for this land. His architectural philosophy resonates deeply with our vision and enables the creation of a structure that will harmonize with Da Lat’s landscape for generations to come.

Isometrix, a globally renowned lighting design firm based in London and founded by architect Arnold Chan, was entrusted with crafting the project’s illumination. Often called the “magician of light,” Chan’s work at Haus Da Lat reflects natural rhythms, offering residents a sense of calm through the soft transitions of day and night.

1508 London, a curator of elite living spaces, designed the interiors of Haus Da Lat. These are not simply homes; they are vessels of time, where every element is meticulously selected to reflect enduring character, not fleeting trends. Each space is custom-made to express the unique identity of its owner.

Many other celebrated names have joined us in shaping this project, transforming real estate into a true form of elevated art. In every discipline, we have collaborated with legends to co-create a legacy that will endure across generations.

Creating elevated daily experiences

And what about the daily experience of residents? Who ensures the delivery of this elevated lifestyle?

It is not enough to create a beautiful space; every moment spent within must be cherished and supported. At Haus Da Lat, we partnered with Chiva-Som from the earliest design stages to establish a nearly 7,000-square-meter wellness sanctuary.

This collaboration redefines therapeutic real estate in Vietnam, inviting residents to care for their bodies, quiet their minds, and nourish their spirits. Chiva-Som incorporates Da Lat’s diverse flora, rich farmland, and native herbs into bespoke therapies, nutritional programs, and holistic treatments guided by six pillars of wellness: spa, integrative health, fitness, physiotherapy, aesthetics, and nutrition.

To complement these collaborations, we selected Copper Beech to advise on operations. With their expertise in refined service and private luxury, they help us create spaces that offer a profound sense of belonging for our most discerning residents.

Haus Da Lat embodies our pursuit of balance: a synthesis of global standards of elegance and refinement, brought to life in the heart of Vietnam.

The future of Haus in Vietnam

What lies ahead for Haus after Haus Da Lat?

Following Haus Da Lat, we plan to launch a series of developments across northern, central, and southern Vietnam. Each Haus community is designed to support holistic living, enabling residents to thrive in every dimension. From refined indulgence to practical wellness solutions, our projects will be tailored to the diverse lifestyles and aspirations of each region.

Haus is committed to using non-toxic, recyclable, and innovative building materials. We integrate information technology and artificial intelligence to enhance daily life. By drawing on natural resources, we aim to create self-sustaining urban communities powered by renewable energy.

We adhere firmly to ESG (Environmental, Social, and Governance) principles - not as a checklist, but as a foundation for lasting impact. These values serve as our compass, ensuring that every project we create preserves - not compromises - the choices available to future generations.

PV