Foldable smartphones by brands like Samsung, Oppo, and Honor have yet to see widespread adoption in Vietnam, making up just 0.2% to 2% of retail system sales.

Foldables account for a small share in sales and revenue

In Vietnam, three major brands - Samsung, Oppo, and Honor - have introduced foldable smartphones in recent years.

Models such as Oppo’s Find N5, Honor’s Magic V3, and the newest duo from Samsung, the Galaxy Z Fold7 and Galaxy Z Flip7, are currently available.

According to representatives from several Vietnamese retailers, foldable smartphones still account for a small portion of total phone sales.

Nguyen Nhu Thanh, Deputy Director of the Mobile Division at FPT Shop, shared that foldable phones currently make up about 2% of their total mobile device sales.

Although not yet a mainstream product line, foldables are slowly gaining consumer interest due to their unique design and cutting-edge technology.

At FPT Shop, the Z Fold line is more popular than the Z Flip, primarily because of its larger screen and its flexibility for work-related tasks.

Similarly, a media representative from Minh Tuan Mobile noted that foldable phones account for just 2% of the total revenue across their system in the first six months of 2025.

Within this segment, Samsung’s Galaxy Fold leads in sales volume.

Janny Nguyen, a communications representative for 24hStore, also reported that foldables typically make up around 2% of the smartphones sold across their system.

However, during new product launches, foldables can account for up to 5% of total sales - but this spike is usually short-lived. At 24hStore, the Flip model garners more consumer interest than the Fold.

Meanwhile, at The Gioi Di Dong system, foldables represent just 0.2% of the total phones sold, but contribute up to 6.6% of the system’s overall revenue.

Unlike other retailers, over 70% of foldables sold at The Gioi Di Dong are Flip models (77%).

Price and functionality remain major barriers

In Vietnam, the Galaxy Z Fold7 is priced at approximately $1,850 for the 12GB RAM/256GB version; the Galaxy Z Flip7 with 12GB RAM is listed at $1,140. The Honor Magic V3 costs about $1,575, while the Oppo Find N5 is priced at $1,770.

Nguyen Thanh Tung, a resident of Ho Chi Minh City, shared that he is intrigued by foldables but is hesitant due to the price, especially in the current economic climate.

“They look great and really premium, but spending around $1,600 to $1,800 on a phone is not easy these days, especially when there are so many other financial priorities. I think the biggest barrier for most people is still the cost,” Tung said.

Meanwhile, Hoang Nguyen, a technician at a phone repair store, pointed out that many foldables on the market still lack apps optimized for their unique screen sizes.

Apart from Samsung, which has done a good job optimizing apps for its Fold series, other brands still rely on simply enlarging the app interface, which leads to a clunky user experience.

Nguyen also noted that frequent folding and unfolding can eventually lead to screen defects.

Some users have experienced screen striping, which later spread across the display and caused touch issues. Replacing a foldable screen, he added, is also very costly.

Le My