A young man in Can Tho City owns a stunning flock of rare peacocks with long tails and captivating courtship dances that mesmerize everyone who sees them. Thanks to this colorful and graceful bird species, he earns around 300 million VND (approximately USD 12,000) annually.

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Tin with a rare white peacock at his farm. Photo: H.T

According to Ma Duc Tin, 35, a resident of Long Phu Commune, Can Tho City (formerly Long Phu District, Soc Trang Province), his family used to raise Dong Tao chickens. However, the unstable market prices meant low and unreliable income.

In 2018, after learning about peacock farming through the media, Tin became intrigued. He was fascinated by the bird’s vibrant plumage, elegant movements, ease of care, and rising demand in the market.

Around the same time, Tin had the opportunity to visit several peacock farms in northern Vietnam. Realizing the potential for high economic returns, he decided to invest in the venture.

"At that time, I decided to buy one pair of Indian peacocks to raise as a trial," he recalled.

He researched peacock care online and, drawing on years of poultry farming experience, quickly adapted to raising this exotic species. Starting with one breeding pair, Tin now owns a flock of 60 peacocks.

Over time, he discovered several advantages of peacock farming: high economic value, stable income, and strong market demand. The birds are sought after by tourist sites and amusement parks.

Especially popular as ornamental pets, peacocks are admired for their symbolic association with luck, vivid colors, and enchanting courtship dances.

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Each enclosure houses one male peacock and three females. Photo: H.T

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Male peacocks have long, extravagant tails. Photo: H.T

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Peacocks are most stunning when they fan their tails during courtship dances. Photo: NVCC

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Young peacocks at Tin’s farm. Photo: H.T

According to Tin, peacocks have strong immune systems and high survival rates. Their diet is simple and accessible - mainly rice, corn, green vegetables, with added shrimp, small fish, and insects.

Each female lays about 20 eggs per year, with a hatching success rate of 80–90%. Chicks at 45 days old sell for around 1.2 million VND (USD 48), depending on weight and rarity.

Peacock eggs are priced at 600,000 to 800,000 VND (USD 24–32) each. Breeding pairs of Indian blue peacocks aged 4–5 years sell for 12–14 million VND (USD 480–560), while white peacocks fetch 25–30 million VND (USD 1,000–1,200) per pair.

In recent years, Tin has sold between 100–150 peacocks annually, generating an income of around USD 12,000.

He explained that each 6-square-meter enclosure houses one male and three females, surrounded by B40 wire mesh and tarp to prevent rain and escapes.

All the enclosures are equipped with cameras to monitor the birds’ health, feeding schedules, and detect any unusual behavior promptly.

“Raising peacocks is fairly straightforward. I feed them twice daily. Chicks are kept in a dim room with a warm yellow light. At around two months old, they receive vaccinations,” Tin said.

His farm currently raises Indian blue peacocks, white peacocks, and the rare multicolored variety. Of these, the white peacock is the rarest due to its genetic mutation - only one in every thousand Indian blues is born white.

Today, Tin markets his birds through social media. In addition to selling chicks, he also supplies breeding stock and guarantees buy-back of offspring for other farmers.

He advised that one key aspect of peacock care is ensuring their drinking water is clean and changed daily to prevent digestive illnesses.

Hoai Thanh