On the morning of July 15, VietNamNet observed the Chagee store located on Nguyen Duc Canh Street in Tan Hung Ward, within the affluent Phu My Hung urban area. The shop occupies a prominent corner location with two street-facing sides.

Inside, staff were seen cleaning and arranging furniture. “We will officially open at 7 a.m. tomorrow,” a store employee confirmed.

Previously, Chagee Vietnam’s official Facebook page announced the grand opening at 59 Nguyen Duc Canh, Tan Hung Ward. Although the comments section was disabled, the post had received over 12,000 “angry” reactions by 10 a.m. on July 15.

Back in March, social media users circulated screenshots showing that Chagee’s ordering app displayed the controversial and unlawful “nine-dash line.” The revelation sparked widespread outrage, with many Vietnamese consumers calling for a boycott of the brand.

Chagee did not issue any public statement in response to the controversy. However, the company quietly removed the disputed map and deleted the app download links that had been advertised.

Following the online backlash, Chagee also dismantled its signage at a previously planned location at the intersection of Dong Khoi and Nguyen Thiep streets in downtown Ho Chi Minh City.

At a March 20 press conference on Ho Chi Minh City's socio-economic affairs, Tran Binh Thien, Deputy Chief Inspector of the Department of Culture and Sports, confirmed that the department had coordinated with the city’s police to investigate the incident. They worked with Chagee Vietnam Co., Ltd. to review and address the improper use of a politically sensitive map image.

Authorities reaffirmed that any violations related to the use of Vietnam’s territorial map and any infringement on national sovereignty would be strictly penalized under Vietnamese law.

Chagee Vietnam is officially registered as a foreign-invested limited liability company engaged in the restaurant and mobile food service sector. The company lists Vu Thi Huyen My as its legal representative.

Tran Chung