As usual, the second half of the year is an exciting time for Apple and its fans, with a wave of new products expected to hit the shelves.

In the latter half of 2025, Apple is set to launch a variety of new devices and services, with the flagship still being the iPhone. Accessories like AirPods, Apple Watch, and AirTag are also expected to receive updates.

iPhone 17

The standout in Apple’s product lineup remains the iPhone. New iPhone models are typically unveiled and released in September, and this year is expected to bring the launch of the iPhone 17 series.

While prices and technical specs have yet to be revealed, The Wall Street Journal reports that Apple is considering raising the price of the iPhone 17 due to tariff impacts. The starting price for the iPhone 16 is currently USD 799.

According to Cnet, iPhone prices may increase by USD 50 to 130 per unit.

In addition to price changes, rumors suggest Apple may introduce a completely new variant called the iPhone 17 Air, which would replace the iPhone Plus. Pricing details for this new model are still unknown.

AirPods Pro 3

Another anticipated product is the AirPods Pro 3. The next-generation earbuds may debut alongside the iPhone 17 in September or early 2026. Either way, they are expected to come with notable upgrades, such as heart rate monitoring.

Rumors indicate Apple will retain the USD 249 starting price, consistent with previous AirPods Pro models.

Apple Watch Ultra 3

Leaked reports indicate that Apple will unveil both the Apple Watch Series 11 and the Apple Watch Ultra 3 at its September event. In 2024, the Ultra line did not receive a refresh.

According to AppleInsider, the Apple Watch Ultra 3 may feature satellite connectivity and is expected to retail at the same price as its predecessor, the Apple Watch Ultra 2, which sells for USD 799.

AirTag 2

The new version of the AirTag could also be introduced alongside the iPhone 17 lineup. According to Macworld, iOS 26 code hints at improvements in Bluetooth connectivity and battery-related features for the updated AirTag.

The price for the new accessory is not yet confirmed, but the current version retails for USD 29.

Du Lam (GOBankingRates)